Warburtons Location Essay Example

Warburtons Location Essay Warburtons is a private limited company. The Warburtons family owns all the shares of the Warburtons Company. The warburtons shares cannot be sold in the stock exchange or advertised for sale publicly through newspapers. If shares need to be sold they need to be sold privately with the agreement of all of the other shareholders but first they would have had to be offered to the other shareholders. Private limited companies have a limit to their liability. Waarburtons being private limited means that they have a limit to there responsibility for the debts of the business. If the business does go in to debt they only risk losing the money, which they have put into and invested in the company. They will not lose their personal possessions like in other ownerships. The Warburtons liability is limited because it is a private limited company. This means that nobody is liable for the debts if it went into insolvency the company owners would only lose the money that it put into the business. They wouldnt lose their possession in which they own. This is because they have limited liability and are incorporated. But Warburtons do have public liability insurance in case anything bad does happen. We will write a custom essay sample on Warburtons Location specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Warburtons Location specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Warburtons Location specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Warburtons chosen being a limited company because it works best for them. It is the most convenient method of ownership for them. This is because of the liability. If Warburton lose everything they wouldnt become bankrupt they would be come insolvent. They would only become insolvent if they didnt pay their bills or cant sell anymore. Only Private limited companies and Public limited companies can claim insolvency. This is because they both have limited liability and are only liable for the debts of the company to the value of their share holdings in the Warburtons Company. If the warburtons company was a partnership it would have unlimited liability and could become bankrupt if it doesnt pay its bills. If one of the Warburtons family died or became bankrupt the partnership would have to be dissolved. So warburtons being private limited works out best because it is safer for the owners. If warburtons wasnt a private limited company I think that being a Public Limited Company would work. I think that being a Public Limited Company would work out for them. This is because the Warburtons Company would still have their limited liability. If they have limited liability they can claim insolvency. If warburtons became a public limited company the Warburtons family would own it anymore though. It would be owned by the general public and shareholders so it would be a family baker anymore. Being owned by a partnership would work out well because they are a family and all could be joint owners of the company, but they would no longer have limited liability they would have unlimited liability and if they couldnt pay there bills they would become bankrupt, and could lose everything they own. The best ownership for Warburtons is what they currently have. That is being a private limited company because it suits all of there required needs. War burtons location is mainly in the center of England. It has a one bakery and depot in Scotland and has one depot in Wales apart from that it has no other bakeries in Wales and Scotland. So from that you can expect them not to trade in Scotland or Wales. Also Warburtons have no bakeries or depots in the south or east of England so they dont sell there. But Warburtons are in the process of building a new bakery in the London area. Here is a map showing the locations of the bakeries and depots also showing the areas in which Warburtons trade in: The locations for all of the bakeries are good. They are built by good transport links so it can deliver to most of the U. K. mainland. From how many bakeries and depots Warburtons own they are still able to sell and serve more than 60% of the U. K. mainland. Being in the location that they are in helps it serve the U. K. When the plant in Enfield is finished it will open them up to sell products in the south east of England something, which they havent done before. But for Warburtons to fill in its main goal which is to be Britain favorite baker it is bakeries and depots in the south, the east, required for them to open up more Scotland and Wales area until it does this it will not be Britain favorite baker and it will not complete there mission statement. The locations of the Warburton bakers help the company and doesnt hinder them. Warburtons Structure The Warburtons business consists of many different departments in order for it to be successful. All of these are linked together and require each other to work and make Warburtons a successful company. Here are the main departments, which make Warburtons what it is today: Marketing- accesses the market place and develops the customers needs and requirements. Also to promote new products. These are in charge of the adverts, which we see on the television. Product Development- This department is in charge and involved in developing and improving there products which they sell, whether it aims to improve ingredients of an existing product or create a new one. Van Sale Driver- This involves delivering orders from the factory where the product is baked to the supermarket shelves and independent stores like cash and carries. This is the crucial part of the working team. If it fails the company will lose their money and a load of bread will go to waste. Sales Development- This team involves selling there products to the supermarket e. g. ) ASDA, Safeway, Tesco etc, and making sure that they close the deal. Also they have to make sure that the bread is on the supermarket shelves on time. This again is a crucial job because they are the ones who sell the bread. Customer Service- This involves dealing with their customers on a daily basis. This could involve answering telephone calls, which is the most common one, replying to letters or emails. These dont just deal with complaints from customers the customer care unit also deals with question, queries and of course complaints. Human Resource Officer- This part of the company is involved in dealing with the Warburtons labor work force. The department is involved in interviewing new workers, disciplinary procedures, advisory management, law issues etc. Operations- This department involves sorting out and organizing the operation and distribution. Warburtons has the largest fleet of delivery vehicles in the country. They involve ensuring that there product arrives at the shop on time and in good sellable condition suitable for selling the product.

Professional Mobile Signature For Business Email [Examples]

Professional Mobile Signature For Business Email [Examples] One of the major benefits of my executive business writing coaching work is hearing first hand what bothers executives about business email, mobile communication, and all business writing issues. I learned something recentlywhile working with a very smart, very mobile, technology executive. "It drives me crazy when people don't include their full contact information in their mobile signatures. If I receive an email on my mobile phone and need to call the sender, I often have to waste ten minutes digging somewhere for their phone number. I don't care what kind of device they sent the message from. I just want the information I need to quickly contact them." Good point! Indicate in Your Mobile Signature that You're Sending from a Mobile Device I had to send four urgent emails while on the train from New York City to my office in Princeton recently. I was wedged in tightly on a shared seat between two napping passengers. I was careful not to move my arms much because I didn't want to wake up my napping seat neighbors. Writingthese emails with my elbows hugged in fully was challenging. I just noticed I mistyped two words in one of the messages I sent. Typos do happen more on mobile devices. Stating you sent a message from your mobile device does inherently convey a "cut me some slack" request. And, it lets readers know you are out of the office. We should send the clearest message possible, even by email, so I don't intend this advice as a free pass for good grammar and punctuation. An email, even sent by mobile device, is still a business document. It's discoverable in a lawsuit or investigation. Accuracy matters. Interestingly, when I researched this topic on technology and writing sites, there was some controversy: Some felt it was pretentious to include a statement that the message came from a mobile device, as if it showed off your technology status.Wow, he has an iPad! Others felt it conveyed a sense of care. You're so valued I'm answering you right now. I'm more concerned about conveying accurate information that helps your reader and increases the ease of information flow. Professional Email Signature Format Include your phone number in your signature. Yes, include your email address in your signature. Often, in a forwarded message, a second recipient will only see your name, not your email address, in the To: or Cc: lines. Include any other information relevant to your readers, such as your company website and time zone. If you receive an email on your mobile device that requires immediate response and length, reply with a quick summary and tell your reader you will respond fully when you are back at your office. When you are faced with the speed vs. accuracy dilemma when mobile, always lean to accuracy. hbspt.cta._relativeUrls=true;hbspt.cta.load(41482, 'c61cbd6e-f7ce-458b-af11-45f3cbe8af31', {}); Business Email Mobile Signature Cautions No need to state the brand of your phone. As much as I love my iPhone, many of my clients work closely with Microsoft and Google, so it's not appropriate - or even relevant - to name my phone. You likely email to a wide range of industries, too. Simply use the neutral statement "Sent from my mobile device." I received an email recently with the signature, "Sent from my blackberry please excuse any typos." Even without the ironic capitalization, comma, and missing word errors, this feels careless. Mentioning the mobile device is enough. Don't highlight that you'll likely make typos. Signature Examples Sent from my mobile device.Mobile phone: 609-555-5555 (if you share this widely)Office phone: 609-555-5556Email: yourname@gmail.comAny other information relevant to your industry, such as website, special login page, ortime zone. Omit any sentimental statements: Please consider the environment before printing this email, or Today's the day to soar, or any other inspirational statements. Remember, a mobile signature should enhance information flow. If particular information in your mobile signature helps information flow, include it. If information is irrelevant, omit it. As always, think about what works best for your reader. To learn all aspects of business email, consider our email course.

Did Timothy Quill behave appropriately towards Diana What is the best Essay

Did Timothy Quill behave appropriately towards Diana What is the best argument to the conclusion that he did not Would it have been different if he had given - Essay Example The doomed person has a right to decide about her life and body. It is not exactly euthanasia, because she was not particularly helped by any one in the deed. No doubt, there were indirect guiding hands that assisted her through every step towards the unhappy end. With all the amazing advancement in the world of science and medicine, we still have been unable to stop the pain, helplessness and suffering. A large amount of money is being continuously spent by all nations on cancer research; but till now, it had been done in vain, while cancer still remains the most dreaded and horrifying disease of all. The unreasonable striking of the disease, intolerable agony it causes, the hopelessness of an impending death sentence and the ultimate cruelty of an unbearably painful end – cancer had remained the worst killer of modern times, which unfailingly makes the human beings realise the mortality of life. Diane, who had already gone through another form of cancer rather successfully, was not horrified beyond limits. She was angry at her unrelenting fate, sad that she had to decide on her own death; but once she accepted it as her destiny, she neither fought against it, nor wasted her remaining short time, crying over it. Her only demand was that she should be allowed to make her own decision, which she eventually did, with a slight, but not pronounced help from Timothy. Timothy was aware of the outcome of a natural end and he had witnessed the agony of his patients dying of cancer, in sheer helplessness and impotency. After discussing the matter again and again with Diane, whom he admired by the way, in which she fought her various battles, Timothy decided to stand by her. He was convinced that Diane not only has taken the easy way out, but also has chosen the best alternative under the circumstances. She hardly had any great choices. Timothy knew how difficult it is to take one†™s own life,

Writing Successful Essays Essay Example | Topics and Well Written Essays - 1500 words

Writing Successful Essays - Essay Example Coca-Cola became an international sensation and with the use of celebrities and now further trough their mobile units to connect more with people (dbase media, Coca-Cola Takes New Marketing Strategy) the brand has made good use of advertising. It also cosponsored major sports events such as the super bowl to its advantage. Through the expansion the company has made in setting up factories in developing countries Coca-Cola is able to cut down their cost of production due to cheap labor. However, the do manage to help the economy by creating new jobs as in Africa where 12000 jobs plus have been created (Coca-Cola, Supporting Small Business Development) and they donate a large amount to charity as well. Thus Coca-Cola not only manages to target their consumers through savvy use of advertising and marketing all the while increasing their sales but also helps the local economy of the countries they sell in making it an overwhelming brand. Following the three major concepts provided below as headings, create a model of argument structure by filling in more concepts related to the ones given here, then write down an argument about the structure you have created. Large corporations such as Coca-Cola have invested a large amount in taking the company from its small town business to a multi national corporation that it is today. With the expansion of the business the company has sought to set up factories in areas where it benefits them most in terms of costs and consumption. On the other hand, how exactly do companies such as these effect the economic health of the nation in which they build factories or decide to sell in. These effects could both be positive or negative. Coca-Cola has, from the time of its humble birth in 1886, till now has managed to take up a large amount of the global market for soft-drinks. It was concocted by Dr. John Stith Pemberton who sold the mixture at the local pharmacy at a

Government 1 Dissertation Example | Topics and Well Written Essays - 500 words - 1

Government 1 - Dissertation Example It should be noted that Georgia and the Carolinas were two regions that supported slavery and their decision to stay out of the union would have been due to their refusal to abolish slavery at some point in the history of America. Thus, it would have been written in the history of America that Georgia and the Carolinas stayed out of the union as they refused to abolish slavery in their own territories. America would have tried to use force to bring these territories back to them and these would have also been written in the history of America. If Georgia and Carolina had stayed out of the union, it would have been that slavery was what divided America. Thus, slavery would have been the political divisive factor that made Georgia and the Carolinas to stay out of the union. The United States of America would not in any way have succeeded without a written constitution. If there is anything that is keeping the United States of America together, it is in the fact that they have a written constitution (Taylor, 2001). If there was no written constitution in the United States, there would not be law and order in the country. The fact that the leaders and other citizens of the country know that they must not do things that are not contrary to what was written in the constitution plays a great part in the survival of the country.

PG Pakistan

PG Pakistan Introduction to the Project:- I would like to introduce our product, I choose the product Pampers by Procter and Gamble. I analyzed the marketing environment of the company and its competitors around, on the whole the main focus will be on the marketing mix of the product which will include Product, Price, Place and Promotion analysis, Including the brief summary at the end of the project with some conclusions and recommendations. Brief History of the Company:- PG Pakistan is a subsidiary of the Procter and Gamble Corporation the leading consumer goods company with a mission to improve the lives of consumers wherever it operates. PG is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. Many of these world brands (Ariel, Tide, Pert Plus, Pantene pro-V, Head Shoulders, Pampers and Always) have become famous household names and are found in almost every home. Headquartered in Cincinnati-Ohio in the USA, PG has local operations across the globe in more than 80 different countries, including numerous manufacturing sites and 18 RD-technical centers. PG is an internationally owned company with publicly traded shares, currently owned by over one million shareholders from around the globe. PG employs over 100,000 people from all over the world, spread evenly between 1-USA, 2-Europe/Middle East and Africa and 3-Latin America/Asia. PG hires and respects individuals regardless of rac e, color, religion, gender, age, national origin, citizenship or disability, and actively promotes diversity within its organization as well as in its business operations. Procter Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest global local consumer goods company operating in Pakistan. With commitment came growth, and in 1994 we acquired a soap-manufacturing facility, a sprawling 7-acre land at Hub, Balochistan. Over the past nine years, the plant achieved state-of-art manufacturing technologies and quality assurance processes. With a recent strategic investment of 5 million dollars, the bar soap production capacity jumped three-fold. As a company Procter Gamble have always believed in the potential Pakistan has as a country and a nation to develop and excel. No wonder PG Pakistan, within the last 12 years, has reinvested over $100 million in Pakistan and has contributed close to seven billion rupees to the Pakistani governments revenues over the last 5 years in the form of sales tax, customs and excise duties. That is also why 99% of the jobs that PG Pakistan creates in Pakistan are held by Pakistanis. All this makes PG a more locally involved company than many companies actually headquartered in Pakistan P G quotes We proudly celebrate being a part of the Pakistani way of life. (Official Website Statement) Something about our Product:- Our product is Pampers and the brief history of Pampers is as follows:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Victor Mills was an American chemical engineer who, while working for the Procter Gamble Co., revolutionized child care with the invention of the disposable diaper; he began work on that product in the 1950s, using his grandchildren as test subjects (b. 1897d. Nov. 1, 1997). (Britannica Encyclopedia) Evolution of Pampers:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Evolution of Pampers has been carried out through its invention in 1950 to present year 2006. Today, Pampers offers a variety of customized sub-brands to address a childs growing (and going) needs. Globally Pampers is the undisputed leader with over 50 percent of the market share. Addressing an international stronghold, the home page of Pampers on web shouts out a welcome to over 20 different nations, offering versions of the site in many languages. In line with its aim to build a go-to site, Pampers.com contains a wealth of parenting know-how. The majority of said know-how is assembled courtesy of a section called the Pampers Parenting Institute (Vivian Manning, Web Article) Introduction of Pampers in Pakistan:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In August 2000, Procter Gamble launched Pampers in Pakistan. Local consumers benefit from this globally renowned product that is approved by standards of the Human Safety Reassurance Program and also endorsed by the International Society of Pediatricians. Imported from Saudi Arabia, Pampers is packed locally and aims to provide a better parenting experience to Pakistani mothers. (Official Web Statement) Marketing Mix Analysis:- The set of all controllable tactical marketing tools, product, price, place, and promotions .that a firm blends to produce the response it wants in the target market. (Kotler, 11 Ed) Marketing mix includes:- Product Price Place Promotion We will analyze all the four categories of Marketing Mix:- First of all we would like to tell about some of the competitors of the Pampers. As Pampers is manufactured by PG in Saudi Arabia and packed in Pakistan, They hold a significant place in the market with some local Competitors Competitors:- Strong competitors:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  There is no such string Competitors of Pampers in Pakistan however some new companies recently entered the scene in last few years. Weak Competitors:- In some what weak Competitors following competitors are there:- Baby Master (Comfort plus): Baby master Comfort plus Diapers are made by Z J hygienic products private limited. LG Household Health Care:- LG recently launched its baby diapers in the brand name of Maman Premium Some Foreign Brands:- Foreign brands of Huggies, Luvs Pampers Its self are competitors to Pampers sold in Pakistan, but they are afforded by few people in the country. PRODUCT:- Name:- Pampers Parts of Product (Pampers) Core part or Benefits The core parts or benefits of pampers is it provide baby care, form the very tender age of 2 months to 4 years, Pampers is the brand which introduced the world to the concept of the disposable diaper. Actual parts   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Actual parts of Pampers are different sizes of packages which come under the age Category of the child like it ranges from 2 months to 4 years. In Small, Medium, Large sizes Augmentation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Augmented part we can say that Pamper.com international website deals with delicate sensibilities of new parents, this area offers free expert advice through alliances with organizations and Pamper is also the innovator of Pampers Baby care Mobile Clinic, which is a door to door activity that educates Mothers about the key benefits of Pampers and on Baby care tips. Packaging Pampers packaging is done in Pakistan, and the company has introduced many packs for different segments of the markets depending upon the babys age group and weight. Small Pack with 9 baby diapers age ranging from 2 months to 8 months. Medium Pack includes 8 baby diapers age ranging from 10 to 28 months. Large Pack includes 7 baby diapers age ranging from 29 to 40 months Value Packs (Large Packs including 16-20 Diapers in all sizes.) Product Segmentation:- The Company is targeting the common house hold of the country with the firm belief that the company provides the baby care products to its very best. The awareness program is being created by making many health issues seminars and mobile baby care services which guides the mothers to take better care of their new born. Market is very much open for all the competitors, the competitors are competing in the better product survival environment. PLACE:- Distribution (Intermediaries) Channel:- Company uses these levels of Distribution of Pampers:- Distributor:- There is one large distributor in the city (Lahore) .The distribution of the P G products in Lahore city is done by IBL Private limited. Small Distributors:- The Pampers is distributed to the retailers by some small distributors which are defined and are divided on the base of geographical area of the city. Availability:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pampers are very widely distributed through the group of both the main supplier in the city and small distributors, it is widely available at most retail shops in suburb, towns and pharmacies. Justification:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The availability of the Pampers in the market is due to the knowledge of the people towards baby care, and pampers really innovates the culture of baby hygiene and care products, this is the main reason of its wide availability in the market. People are more conscious towards the baby health issues and pamper is one of the core product in that regard. PRICE:- Internal Factors Internal factors affecting pricing of Pampers are: Goal and Objectives Companys goals and objectives are to maintain the market share of Pampers and to survive in the market. So company shifts its prices to increase sales and maintain its market position. Cost Aspects Actual Cost:- Cost of production i.e. Cost includes its raw cost of importing from Saudi Arabia and its Packing in Pakistan. Costs involve in transportation of Pampers and its promotional Advertisements. Organizational Consideration The decisions regarding the price of Pampers is undertaken by the mutual consent of PG (Brand Director), Pampers Marketing Managers, Pampers Brand managers and Companies activation manager. The up and down in the price of the Pampers is due to there Competitors price strategy. External Factors Market and Demand Pampers has a stiff competition now a days due to two competitors competing along with Pampers ,In Winter season the demand for the baby diapers Increases so the company follows the promotional price strategy. Competitors Pricing Strategy Competitors price strategy also affects the price and promotional strategy of the Company, but Pampers holds quite good share in the market so Competitors may have the effect on the pricing strategy but t normal extent. Prices Adjustments Techniques Discount Techniques Pampers follows different discounts techniques for the distributors, retailers and consumers. The details are as follows. Distributors PG offer 6% discount to their distributors on Pampers. Retailers Pampers offer Rs. 8 to 10 to the retailers on each Pack offering them the pack for 90 to 92 Rs. Consumers Consumer Price for the Normal Pack in all sizes is Rs 100 and Value Pack is Rs 169 Price Comparison of Pampers with other brands Brands Quantity (No Of Diapers) R.P S.T Consumer Price (Rs) Pampers Normal Pack 7-9 86.9012.10100 Small Size 9 86.9012.10100 Medium Size 8 86.9012.10100 Large Size 7 86.9012.10100 Value Pack(All sizes) 14-18 144.2324.77169 Baby Master Normal Pack 7-9 82 10.1394 Small Size 9 82 10.1394 Medium Size 8 82 10.13 94 Large Size 7 82 10.13 94 LG Maman Diapers Normal Pack 7-9 82 10.1394 Small Size 9 82 10.1394 Medium Size 8 82 10.13 94 Large Size 7 82 10.13 94 Promotion Promotion Mix Advertising:- P G uses extensive promotional tools to promote it product Pampers. The Advertising phenomenon which is used for pampers promotional campaign is Educational Promotion, which means that the advertisements on the media is purposely educative which define the mother child relation ship with the use of Pampers .Most of the adds used in the media educate mothers of how to be better in baby care and to benefit the use of pampers for the toddlers. Objectives of Advertising:- Pampers advertises on television all year round delivering the central message of a nights sleep being essential for a childs growth and development , and the only way to ensure a good nights sleep is to keep the baby dry. Pamper is also the innovator of Pampers Baby care Mobile Clinic, which is a door to door activity that educates Mothers about the key benefits of Pampers and on Baby care tips. Public Relations:- Pampers forms a healthy relationship environment between mothers pampers and child, by building a complete figure of baby care phenomenon. Like recently A product upgrade on Pampers, was announced at a press conference in Karachi .The event also celebrated Pampers successful collaboration with the Pakistan Pediatric Association in delivering child welfare education to the Pakistani mothers. (Press Release Source) Sales Promotion:- Pampers has always offered sales promotions for its customers by introducing the Value Packs from time to time, also offers discounts on its Value packs to strengthen its Sales Promotions. Selection of Media:- Pampers have used all types of media sources available in the country like Television, Radio, Bill boards, poster adds. Marketing Mix Analysis:- Recommendations and Conclusions:- The product mix for Pampers is broad and it contains a deep line. The special feature of Pampers is the new diaper core design including a new dual acquisition system which helps to improve the condition of babys skin through a better dryness performance. The Pampers core takes in urine from the diaper surface after loading. Fast acquisition minimizes babys contact time with the skin. A homogeneous blend of cellulose and a very absorbent material result in efficient distribution of the GM. The storage technology locks the urine away so that it cannot return to the babys skin. Leg elastics, barrier leg cuffs and the waist shield are added to provide greater leakage prevention. The fastening strips allow the diaper to be refastened over and over again. Balsam lotion on the top-sheet provides comfort and moisturizing to babys skin, each time he moves. Furthermore, labeling is also important to Pampers. Every label clearly shows the Pamper logo on its package. Labeling is also used as a way to educate consumers. For example, Pampers had a public campaign educating parents of the importance of placing their baby on their back to sleep to help prevent Sudden Infant Death Syndrome (Back to sleep). The Back to Sleep message was printed on the back of all packages on diapers in order to educate and inform consumers of this serious matter. Pricing:- Pampers is a premium product that has a substitutes available in Pakistan; such as Baby Care, LG Maman Diapers, private and generic brands, Cloth Diapers. Pricing is done so that Pampers is economically affordable by all households. In addition, they use psychological pricing; all of their products prices end with a nine . This makes the consumer feel they are receiving a good value for their money. Pricing is also elastic; consumers may buy a different product if the price of that product is better. This is one reason why Pampers uses competition-based pricing when determining what the price for their products will be. Pampers major competitor is prices for the diapers are basically the same. This helps to maintain their portion of the market share. However, Pampers diaper wipe line costs a little more than Baby Care, LG Maman Diapers which gives Pampers the advantage of focusing on the quality of their diaper wipe line. Distribution for Pampers is intensive, allowing them to reach their target markets; thus staying competitive with their competitors. Pampers can be found in most grocery, convenience, drugstores, and retail stores.. Since Pampers products are convenience products distributing their products in many stores helps Pampers to remain competitive, maintain their market share, and gain a portion of the market as well . As market share of Pampers in Pakistan is 75 % (official website source) The promotional mix of Pampers contains a variety of elements through non personal selling. These elements include advertising, product placement, sales promotions, and public relations. All these methods of promotion are consistent with Pampers message. Advertising is done in magazines that pertain mostly to parenting, TV commercials, and billboards. Recently Pampers decided to cut back on their TV commercial air time and concentrate more of their advertising using product placement (Flint, 2005) Sales promotions are done on a continuous basis with Pampers. These types of promotions most normally include coupons, displays, rewards, and samples. Furthermore, they utilize direct marketing to some extent by brochures, and pamphlets that educate parents about their childs development stage while promoting and informing consumers about their products. PG in Pakistan, produces bar soaps and repacks bulk shampoos into sachets and bulk Pampers into smaller Pampers packs Pampers uses public relations throughout its entire global market. They make donations to many causes and are associated with many prominent organizations in Pakistan. Like They Step up to provide services to Earth Quake Hit areas last year in Pakistan. They have an global website for parents and healthcare professionals that help educate them on many aspects of babies and toddlers. Pampers has been successful in developing a well integrated communications strategy. Their message is consistent and they have coordinated their promotions to ensure that the consumers are well informed about their products. By educating parents about the developmental stages from newborn to toddler, Pampers has been able to successfully promote it products at the same time. Indicated Action/Recommended Changes:- Even though Pampers has a well built strategy in place, there is always room for improvement. Two areas where improvements could be implemented are in extending their product line and developing new promotional strategies. Their product line could be extended to include bath products such as baby soap and shampoo for the baby. This would be good in educating parents the importance of teaching cleanliness to their babies. Some what high prices of Pampers could not extensively attract the low income people in Pakistan, We recommend that Pampers could introduce the Value pack of 5 Diapers for 50 Rs, to attract the most part of population, The cost may be very large initially, but we think that this change will work wonder in long run for the Pampers ever bright future in Pakistan, People with low income use to buy open pamper pack , like one or two piece at a time, and retailers benefit this opportunity by charging high prices it could be made publicly beneficial by introducing small packs containing 2 -3 diapers. Lastly, Pampers could promote their product a little more vigorously. For example, to gain new customers and keep loyal customer they could place a coupon for diapers on their package or inside the package of diapers. This could help increase sales since fewer customers would want to switch to another brand that has a better price. Even though they do have the rewards program for purchasing Pampers, not all customers get to reap these benefits due to lack of internet or just not being aware of the program. Coupons would give all the fair chance of being rewarded by saving money when they purchase their products

Inflation Essays -- Economics

Inflation INFLATION CAN OUR ECONOMY GROW WITHOUT IT? INFLATION CAN OUR ECONOMY GROW WITHOUT IT? What is inflation? The definition of inflation, according to Webster’s Revised Unabridged Dictionary, is â€Å"an undue expansion or increase, from overissue.† Although, Webster’s is considered by most to be the overall best dictionary, WordNet states the meaning of inflation a lot clearer by saying, â€Å"it’s a general and progressive increase in prices.† It occurs when the value of goods rises faster than the value of money. The usual approximate measure of this is the Consumer Price Index, which weigh the prices of different goods according to importance in a typical budget and then shows how much the prices of these goods have increased. This immediately raises some problems; for example, the weight of the goods must change over time. The importance of computers was not measured in the price index 100 years ago. Another problem is the failure of the price index to capture changes in quality. The qualit y of a good may have improved by 20%, while the price has only risen by 10%. The consumer price index doesn’t feel this should be a factor, but many would disagree. Hence, inflation is not easy to define in practice. This should be kept in mind when discussing how to defeat inflation. There have been numerous theories on how to defeat inflation and even some theories on whether, or not, it should be defeated at all. Some say that inflation is not only expected, but often, needed. Economists believe that in order for the economy to expand and grow, there has to be some level of inflation. Therefore, the opposite holds true as well. If you want to lower inflation, you have to accept a semi-standard economy. They call this tradeoff the Phillips Curve. The Phillips Curve is thought to be the â€Å"proper† way of balancing economic growth and inflation. For this reason the Federal Reserve is always looking for the perfect equilibrium at which we can maximize our economic growth while keeping inflation as minimal as possible. They do this by increasing and decreasing interest rates. Although, Economists and the Federal Reserve abide by the Phillips Curve as a general rule for not letting inflation get out of hand, it has been proven many times in the past that it is possible to have a very healthy and prosperous economy without raising inflation at all. There are even exa... ...creased. This would show a truer relation of the prices of goods to the inflation of the economy. I can see the Federal Reserves reasoning behind raising interest rates to slow down the economy and lower inflation, but they need to realize that the rate of inflation is not completely dependant upon the rise and fall of the economies well-being. The past has proven to us numerous times that the economy is quite capable of being stable and prosperous without effecting the inflation rate in a negative way. That’s why I feel that it would be in the nations best interest to continue letting the economy expand into bigger and better things without raising interest rates to unneeded proportions. WORKS CITED Forbes, Steve. â€Å"Bad Idea Begets Bad Economy.† Forbes. Oct. 9, 1995: p23. Dentzer, Susan. â€Å"Honey, I Shrunk the Price Tag.† U.S. News & World Report. Sept. 23, 1996: p72. Forbes, Steve. â€Å"Stop Stunting Our Prosperity.† Forbes. Oct. 16, 1995: p27. â€Å"Inflation.† Hypertext Webster Gateway. Jan. 20, 1999: internet. http://work.ucsd.edu:5141/cgi-bin/http_webster?inflation Bootle, Roger. â€Å"Chapter 2-Prices.† The Death of Inflation. Nicholas Brealey Publishing. 1996: p488-489.